Vulnerability and Response‑Ability in the Pandemic Marketplace: Developing an Ethic of Care for Provisioning in Crisis

authored by
Susi Geiger, Ilaria Galasso, Nora Hangel, Federica Lucivero, Gemma Watts
Abstract

This paper draws on the ethics of care to investigate how citizens grappled with ethical tensions in the mundane practice of grocery shopping at the height of the Covid-19 pandemic. We use this case to address the broader question of what it means ‘to care’ in the context of a crisis. Based on a qualitative longitudinal cross-country interview study, we find that the pandemic transformed ordinary shopping spaces into places fraught with a sense of fear and vulnerability. Being forced to face one’s own vulnerability created an opportunity for individuals to relate to one another as significant others through a sense of “response-ability”, or the capacity of people to respond to ethical demands through situated ethical reasoning. We argue for a practical ethos of care in which seemingly small decisions such as how often to go shopping and how much to buy of a particular product serve as a means to relate to both specified and generalized others—and through this, ‘care with’ society. Our study contributes to displacing the continuing prevalence of an abstract and prescriptive morality in consumption ethics with a situated and affective politics of care. This vocabulary seems better suited to reflect on the myriad of small and unheroic care acts in times of crisis and beyond.

Organisation(s)
Leibniz Research Centre Science and Society (LCSS)
External Organisation(s)
University College Dublin
Technical University of Munich (TUM)
University of Oxford
Type
Article
Journal
Journal of business ethics
Volume
192
Pages
441-459
No. of pages
19
ISSN
0167-4544
Publication date
07.2024
Publication status
Published
Peer reviewed
Yes
ASJC Scopus subject areas
Business and International Management, General Business,Management and Accounting, Arts and Humanities (miscellaneous), Economics and Econometrics, Law
Electronic version(s)
(Access: Open)
(Access: Open)